SOTC Travel, a prominent omnichannel travel and tourism company, has bolstered its presence in North India by launching two new franchise outlets in Bareilly and Noida, Uttar Pradesh. This strategic move aims to deepen the company's regional footprint in high-potential Tier 1 and Tier 2 markets.
Bareilly, with its rising disposable incomes and evolving travel aspirations, offers SOTC a chance to engage with new and first-time holiday consumers. Meanwhile, Noida, a significant hub in the National Capital Region (NCR), boasts a large base of affluent professionals and high outbound travel demand. These locations are part of SOTC's strategy to cater to diverse consumer segments across North India.
The new outlets are situated in prominent, accessible areas, enhancing customer convenience and service reach. They will offer SOTC's integrated omnichannel model, providing a comprehensive range of domestic and international holidays, group tours, personalised holidays, and cruises, along with value-added services like travel insurance.
Rakesh Bawa, Senior Vice President and Head of Holidays at SOTC Travel, stated, "North India continues to be a key growth engine for SOTC, with strong demand emerging from both metro and Tier 2 markets. Our expansion into Bareilly and Noida reflects our strategic intent to deepen our presence in high-potential markets and bring our services closer to customers."
SOTC Travel, a subsidiary of Fairfax Financial Holdings, has been a leader in the travel industry since 1949, offering a wide array of travel services and earning numerous accolades for its innovative marketing and service excellence
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