St. Kitts Tourism Authority hosts fifth roadshow

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The tourism authorities of St. Kitts and Nevis together with participating partners recently hosted its 5th Destination St. Kitts and Nevis Roadshow in the UK, hosting up to 60 travel agents in London and Manchester. 

Hampton Court event

The riverside surroundings of Winchester House in London provided the backdrop for the first of the travel agent events hosting agents from travel companies including Kuoni, Caribtours and Travel Counsellors in addition to independent homeworkers.

In Manchester on day two, agents were hosted at Hotel Football, at the venue of the Old Trafford Stadium with agents representing Elegant Resorts, Lusso, Trailfinders and Prestbury Travel amongst others.

At the two educational networking evenings, agents were presented with the selling tools of the islands and participating partner information via a joint St. Kitts and Nevis presentation given by CEO Racquel Brown and CEO Greg Phillip.

The agent events also marked the launch of the St. Kitts New Website and Specialist Training Programme announced during the presentation.

The engaging element to both events was provided by Andrew Hillier of Clear Marketing, who devised a series of quiz games to reinforce the key selling points. Winning agents were awarded prizes including a 7-night holiday for two with YU lounge passes and a place on a Destination fam trip as well as gift bags.

Racquel Brown, CEO of the St. Kitts Tourism Authority said: “It is testament to the strength of support from our partners and stakeholders that the UK Roadshow is now in its 5th year. The continued interest from the UK travel industry also highlights how important it is to maintain initiatives in the market and Destination St. Kitts and Nevis has proved to be that winning formula. With the opening of the Park Hyatt reinforcing our position in the luxury travel market, the role of the UK travel trade has become hugely significant for us to achieve our goals.”

Destination Partners included St. James Travel & Tours, St. Kitts Marriott, Park Hyatt and YU Lounge from St. Kitts; and from Nevis, Nisbet Plantation Beach, Oualie Beach, Mount Nevis, Four Seasons, The Hermitage and Montpelier.

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