Steigenberger comes to China’s City of Eternal Spring
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Deutsche Hospitality and Huazhu are planning a further hotel project in China in the form of a new Steigenberger Hotel in Kunming, a location which is nicknamed the ‘City of Eternal Spring’ because of its temperate climate. The Steigenberger Hotel in Kunming is planned and will be operated by Huazhu, the shareholder of Deutsche Hospitality.
Two Steigenberger Hotels in Haiyan on China’s East coast were already announced in November, and this latest move now means that the hotel group’s portfolio will be gaining an attractive destination in the South-West of the country. Kunming is the capital of Yunnan Province. The new Steigenberger Hotel will offer 300 rooms and forms part of a new tourism centre called Lakeside Town, which is being developed on the banks of Lake Dian. Two Unesco World Heritage Sites are nearby, the Naigu Stone Forest and Suogeyi Village.
“This project represents another milestone for Deutsche Hospitality’s growing presence in China,” said Marc Cherrier, COO of Steigenberger Hotels & Resorts at Huazhu. “We are delighted to be contributing to the creation of Lakeside Town by acting as a hotel partner and are very much looking forward to working with the Sunac Culture & Tourism Group. Lakeside Town and Steigenberger Hotels & Resorts share common values. We both stand for sustainable development, and our aim is to make it possible for guests from every region of the world to experience the local culture here.”
Marcus Bernhardt, CEO of Deutsche Hospitality said: “The plans for a new opening in Kunming underline our strategy for expansion and the successful collaboration that is taking place with our shareholder Huazhu. This is a further stage along the route to establishing the elegance, tradition and first-class service quality of Steigenberger Hotels & Resorts in Asia. We are looking forward to greeting guests in Kunming in future.”
The Lakeside Town Project is a new quarter which will bring together tourism, business, retail and culture. It is taking shape just under an hour’s drive from Kunming Airport at Lake Dian, which extends over an area of 300 km square and is the largest body of fresh water in the province. Lakeside Town will offer both holidaymakers and business travellers a wealth of leisure opportunities alongside conferencing, meetings, cultural and events services.
The nearby city of Kunming boasts a proud history which stretches back for over 2,400 years. Today it is the political, economic and cultural centre of the Province of Yunnan.
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