It is expected there will be a rise in the number of domestic tourists participating in adventure tourism such as climbing, surfing, hunting, caving, diving, cycling, rafting, and hiking as the appeal of local destinations and healthy outdoor pursuits gather momentum in the wake of COVID-19.
To cater to this ever-increasing need, Bavaria-based Outdooractive, Europe’s largest outdoor portal for hiking, cycling, mountain biking and skiing has launched a new social media campaign to help tourism providers around the world address the challenges of COVID-19.
As part of the campaign, over 100 tourism companies and destinations from across Europe, the US and beyond, will raise awareness of the tourism offering in their respective towns and regions in a bid to attract visitors. Several global brands have also committed their support to the campaign with Intersport, Wanderfit and Scarpa amongst others, helping locals understand exactly what they have available on their doorstep while showcasing a new destination to potential visitors.
Hartmut Wimmer, founder and CEO of Outdooractive, which connects tourism stakeholders with a global outdoor community of over 7.3 million enthusiasts, said: “We wanted to develop a campaign that created a platform empowering local tourism as well as our partners around the world. We have adopted a collaborative approach, because it is only by working together that we can coordinate and then amplify the noise surrounding this campaign to offset the impact of the Corona virus pandemic.”
It also provides a helping hand to shop owners, craftsmen, and restaurant owners, who guided, wowed, and inspired visitors with their local knowledge, handicrafts, and unique culinary skills. The platform is designed to give back to the people who have helped to make travel experiences so rewarding and to help them get up and running once again.