The Australian Travel Industry Association (ATIA) has announced Switzerland Tourism as the major sponsor for its Beyond Borders on the Road (BBOTR) event in Adelaide, scheduled for 20 July.
This marks the second year the national series will be held in South Australia, offering industry updates and networking opportunities.
Switzerland Tourism will deliver a presentation on its engagement with the Australian travel industry, aiming to prepare attendees for a busy autumn season. The sponsorship comes as Australians show increased confidence in travelling to Europe, following a reduction in travel advisories across the Middle East.
Dean Long, CEO of ATIA, expressed gratitude for the sponsorship, stating, “We’re excited to be bringing BBOTR back to Adelaide for a second year of tailored sessions offering thought leadership and industry updates. We’re already seeing a boom in European travel bookings from Australians for Eurosummer, and Switzerland Tourism’s session will equip members with the strategic understanding to get clients booking travel.”
Sonia Holt, Marketing and Communications Manager for Switzerland Tourism in Australia and New Zealand, added, “We’re excited to be sponsoring BBTOR in Adelaide and look forward to connecting with travel professionals from across the industry. Now’s the time for the Australian travel industry to be planning trips to Europe, and we’ll be sharing insights into our travel trade strategy in our session so that professionals can help clients plan their trips with ease.”
Tickets for the event are selling quickly, highlighting the strong interest from industry professionals eager to gain insights and forge connections
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