Sold out! Taco Bell opens “tacoasis” hotel in Palm Springs

The Bell - Taco Bell hotel

Global fast food chain Taco Bell will make fans’ dreams come true with the opening of the first Taco Bell hotel in Palm Springs, California.

The Bell: A Taco Bell Hotel will launch on 9 August 2019 and will be open for a limited time. Created for the hardcore fans, the hotel aims to provide an immersive experience, describing it as an “unexpected and unforgettable” hotel. Inspired by tacos and fuelled by fans, it will be a destination infused with a Taco Bell twist — from guest room designs to breakfast and poolside cocktails.

The Bell: A Taco Bell Hotel will feature “new menu surprises” only available at the hotel; an on-site salon offering nail art, hair fades and braids; a gift shop with exclusive brand apparel and Taco Bell’s iconic snacks.

“Something entirely new”

“The Bell stands to be the biggest expression of the Taco Bell lifestyle to date. It will be fun, colourful, flavorful and filled with more than what our fans might expect,” said Taco Bell’s chief global brand officer Marisa Thalberg. “Also, just like some of our most sought-after food innovation, this hotel brings something entirely new for lucky fans to experience and enjoy.”

The Bell - Taco Bell hotel

“The hotel draws on Taco Bell’s vibrant palette to create a unique and flavour-filled destination that is the ultimate expression of the brand, unlike anything the brand has done before,” said Taco Bell’s senior director of retail engagement and experience, Jennifer Arnoldt. “We’re excited to give a peek into Taco Bell’s first hotel that is truly Taco Bell luxury at a value as we evolve how fans can celebrate with the brand this summer and beyond.”

Taco Bell, a Southern California-based brand founded by Glen Bell in 1962, chose Palm Springs as the ideal resort destination for its experimental tacoasis. According to the company’s latest statement, “fans will experience something even bigger and bolder, from design and entertainment to craveable food and beyond”.

Currently, all of the hotel’s rooms are SOLD OUT. Fans can sign up here to receive updates, exclusive merchandise and more from The Bell Hotel.

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