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Tourism Malaysia
Events

Tourism Malaysia stages its Sabah & Labuan Meet East Coast Roadshow

Tourism Malaysia ramped up its domestic promotional efforts with the launch of the Sabah & Labuan Meet East Coast Roadshow 2025.

Associations

Malaysia increases efforts to gain foothold in Chinese travel market

Together with the State Tourism Board and the Malaysia Inbound Chinese Association (MICA), Tourism Malaysia continues to boost its efforts to capture the growing China travel market. 

Adventure Tourism

Malaysia impresses the Vietnamese travel sector at ITE HCMC 2025

Tourism Malaysia presented its home nation’s best attractions at the International Travel Expo Ho Chi Minh City (ITE HCMC) 2025 from 4th to 6th September.

Air

China Eastern Airlines’ maiden Taiyuan-Kuala Lumpur flight successful

Tourism Malaysia lauded China Eastern Airlines for the successful launch of its inaugural direct service connecting Taiyuan and Kuala Lumpur on Thursday, 11th September. 

Airlines and Aviation

Jiangxi Air successful with first direct Nanchang-Kuala Lumpur flight

Tourism Malaysia welcomed Xiamen Air’s low-cost carrier Jiangxi Air as it flew the inaugural flight of its direct Nanchang-Kuala Lumpur service on Monday, 25th August.

Cultural Tourism

Sarawak Tourism Board puts its best foot forward at CelebrASIA 2025

The Sarawak Tourism Board (STB) announced its participation for the first time ever at CelebrASIA 2025.

Air

HK Express successfully conducts maiden flight for Hong Kong-Kuala Lumpur route

The Cathay Group’s low-cost carrier HK Express marked the inaugural launch of its new direct service between Hong Kong and Kuala Lumpur on Friday, 1st August, with the arrival of flight UO716 at Sultan Abdul Aziz Shah Airport, Subang.

Agreements / Understandings / Contract Signings

Tourism Malaysia signs cooperative agreement with Vietnam Airlines

Tourism Malaysia and Vietnam Airlines formally signed a Memorandum of Cooperation (MoC) to boost tourism flows between the two countries on Friday, 1st August. 

Air

Batik Air’s newest route boosts connectivity between Thailand and Malaysia

This new daily service underscores Batik Air’s commitment to position Subang Airport as a key aviation hub

Agreements / Understandings / Contract Signings

Tourism Malaysia collaborates with HONOR Technology to boost country’s tourism presence

Tourism Malaysia and HONOR Technology (Malaysia) Sdn Bhd formally entered into a strategic Memorandum of Collaboration (MoC).

Air

Malaysia welcomes maiden flight of Loong Air’s new Xi’an-Kuala Lumpur route

Malaysia welcomed the arrival of Loong Air’s new inaugural flight of Xi’an-Kuala Lumpur route at Kuala Lumpur International Airport (KLIA) Terminal 2 last 6th July.

Asia

Malaysian tourism ministry holds Hotel Data Refinement Session in Sarawak

The Malaysian Ministry of Tourism, Arts and Culture (MOTAC), through its agency Tourism Malaysia, organised the Hotel Data Refinement Session with hospitality professionals in Sarawak.

Asia

Malaysia’s PayNet teams up with Alipay+ and Weixin Pay

Malaysian national payments network Payments Network Malaysia Sdn Bhd (PayNet) recently entered a strategic partnership with top Asian payment platforms Alipay+ and Weixin Pay which is better known in the Southeast Asian country as WeChat Pay.

Air

Cambodia Airways successfully flies initial Phnom Penh-Penang service

Cambodia Airways successfully flew the maiden flight of its new Phnom Penh - Penang service last 26th June.

Asia

Tourism Malaysia successfully holds sales mission in Thailand

The Malaysian Ministry of Tourism, Arts and Culture Malaysia (MOTAC), in collaboration with Tourism Malaysia, successfully concluded its sales mission to Thailand.

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