Tourism Malaysia and Chinese payment solutions platform Weixin Pay formalised their strategic collaboration through the signing of a Memorandum of Collaboration (MoC) on Thursday, 8th January.
This agreement marks a significant milestone in strengthening Malaysia’s tourism promotion efforts and enhancing the overall travel experience for Chinese visitors.
At the same time, it reflects the mutual commitment of both parties to leverage their respective strengths, resources and expertise to promote Malaysia as a preferred destination among Chinese travellers, while supporting the sustainable growth and digital transformation of Malaysia’s tourism industry.
A vital market
Tourism Malaysia director-general Mohd Amirul Rizal pointed out following the signing that China remains one of Malaysia’s most important tourism source markets.
He said: “Today’s Chinese travellers expect seamless digital integration throughout their journey, from trip planning to payment solutions. This strategic collaboration with Weixin Pay represents an important step forward in strengthening Malaysia’s presence in the China market, enhancing engagement with potential visitors, and providing strong momentum for the Visit Malaysia 2026 (VM2026) campaign.”
Meanwhile, Weixin Pay managing director for Southeast Asia and North America Ben Yang stated that the company is committed to strengthening its presence in Malaysia and across the region by working closely with local partners to deliver smooth cross-border payment experiences.
Yang said: “This collaboration will enable our users to fully explore Malaysia’s unique attractions and vibrant culture, offering an experience that feels both exciting and reassuringly familiar.”
What the collaboration entails
The signing of this MoC underscores the shared commitment of Tourism Malaysia and Weixin Pay to position Malaysia as a competitive, digitally enabled and welcoming destination for the China market, reinforcing the nation’s readiness to welcome the world for Visit Malaysia 2026 (VM2026).
Aligned with the MoC, Tourism Malaysia and Weixin Pay will work closely on joint digital marketing initiatives, technology adoption, and integrated promotional efforts to enhance Malaysia’s visibility and engagement in the China market.
This will also support Malaysian merchants in leveraging WeixinPay’s comprehensive suite of digital tools, enabling more seamless, convenient, and cashless experiences for Chinese visitors throughout their journey in Malaysia.
