Gen Z travellers
Germany
Gen-Z travellers fuel demand for experiential tours, as interest in traditional sightseeing slips
Ahead of Berlin’s upcoming Arival 360 – the global conference for the tours, activities and experiences sector – Arival has revealed to European tour operators that U.S. travelers visiting the region this year are likely to take more tours than ever before, and younger travelers are less interested in sightseeing.
Global
More than two-thirds of Asia Pacific’s Gen Z and millennials intend to holiday closer to home
A regional survey by global luxury hospitality leader Marriott International has coined a term to describe a new generation of travellers set to disrupt the industry over the next few years.
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