Immersive Experience
Cultural Tourism
How fam trips help travel agents and media promote cultural tourism globally
Whenever the words familiarisation trips (colloquially shortened to “fam trips”) are mentioned, thoughts automatically seem to go to tour operators or travel agents who want to know enough about a location in order to pitch it to potential customers.
Australia
Bringing the immersive Australia wildlife experience alive
Australian Geographic in partnership with global presenting partner, Tourism Australia, launches Australian Geographic: Our Country Immersive Experience (Our Country).
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