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immersive tourism

Cultural Tourism

Curators leave museum walls as travellers demand immersive experiences

The role of cultural curators is expanding to keep up with the evolving demands of global travellers for more authentic and experiential travel.

Adventure Tourism

Rural homestays surge across Asia as travelers reject corporate hotel chains for local immersion

Vietnam's Cu Chi Tunnels homestay initiative is just one of a growing number of alternative accommodations that cater to the needs of travellers looking for more immersive experiences.

Attractions

Integrating immersive tech in tourism poses challenges as industry gets more experiential

In an era where engagement is king, tourism operators are increasingly turning to immersive experiences from augmented reality (AR) and virtual reality (VR) to interactive theatre and hands-on cultural activities.

Exclusives

Jet-setters embrace deep-immersion fluxury amid growing backlash against overtourism

The rise of fluxury travel could be a development that’s in for the long haul especially if the global economy continues to run along current lines.

Europe

Celebrity River Cruises Redefines Europe’s Rivers With Immersive Storyteller, Skillmaster and Keys to the City Experiences

Celebrity River Cruises is setting a new benchmark for river travel with a destination discovery programme that turns every port into a deeply personal story,

Adventure Tourism

Blue Jasmine train offers luxury ‘slow travel’ from Bangkok to Chiang Mai

With the Blue Jasmine well on its way into northern territory, guests aboard the luxury train are preparing for a

Cultural Tourism

Blue Jasmine train begins service as Thailand pivots to high-value slow travel

Railway travel has long been synonymous with elegant, leisurely journeying, and The Blue Jasmine is the latest addition to the world’s most luxurious locomotive journeys.

Adventure Tourism

PATA Destination Marketing Forum 2025 kicks off with tours through Chiang Rai

The  Pacific Asia Travel Association (PATA) officially opened the PATA Destination Management Forum today, 2nd December, with an immersive tour of host city Chiang Rai and its surrounding environs for delegates.

Asia

Renaissance Hotels in the Asia Pacific get ready to mark the Renaissance Day of Discovery

Marriott Bonvoy’s Renaissance Hotels properties are set to celebrate the brand’s signature Renaissance Day of Discovery between 14th and 16th November.

Cultural Tourism

The Luxe Nomad to offer a truly immersive experience for Loy Krathong

As Thailand marks Loy Krathong on 5th November, The Luxe Nomad gets ready to offer a rare and immersive cultural experience for its guests in Phuket and Koh Samui.

Adventure Tourism

Norwegian Cruise Line invites travellers to get set-jetting through Asia

Get ready to embark on the ultimate ‘set-jetting’ adventure with Norwegian Cruise Line as the third season of The White Lotus debuts on Sunday, 16th February.

Adventure Tourism

American tour operator Sky Vacations reveals its Japan slate for 2025

North American tour firm Sky Vacations announced a slate of authentic travel experiences in Japan for this year. 

Asia

Cicada Resort Bali Ubud, Autograph Collection invites guests to experience Bali’s exquisite culture first-hand

Cicada Resort Bali Ubud, Autograph Collection in the exquisite natural sanctuary that is Sebatu offers travelers an immersive cultural journey with curated guest activities and a signature Melukat purification ritual. 

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