Korean Tourism Board

Asia

Why Korea is garnering merit as the optimal incentive travel destination

According to a well-known futurologist who declared that “the world is making a fundamental shift from industrial production to cultural production,” the growing dominance of the content industry over the past few years has shown us its powerful influence in the world economy. A solid share of the influence has been claimed by the “Korean Wave,” with the Billboard-topping boy band BTS, the Oscar-winning film Parasite and Netflix's most-watched series Squid Game headlining the sensation.