Marc-Antoine Simon
By the Way
Video content key to engaging Gen Z travellers, say experts at ATM 2024
In an enlightening session on “How To Build Influence with Gen Z in Just 30 Seconds”, Marc-Antoine Simon, Industry Manager, Travel and Tourism – MENA, TikTok, shared insights on the latest trends in community-led marketing, demonstrating how brief yet powerful content can significantly influence travel decisions.
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