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Video content key to engaging Gen Z travellers, say experts at ATM 2024

In an enlightening session on “How To Build Influence with Gen Z in Just 30 Seconds”, Marc-Antoine Simon, Industry Manager, Travel and Tourism – MENA, TikTok, shared insights on the latest trends in community-led marketing, demonstrating how brief yet powerful content can significantly influence travel decisions.

Dubai

UAE laboratories must adopt technology to drive automation: Medlab ME

Medlab Middle East has revealed the top trends influencing clinical laboratory markets in the UAE and globally, according to a new report published ahead of the 2023 edition of the show.

Abu Dhabi

Pixoul Gaming to open in Al Qana on Friday, 4 Nov

Pixoul Gaming, Abu Dhabi’s most anticipated VR and Esports gaming destination, will open at 7 pm on Friday, 4th of November at Al Qana, Abu Dhabi’s unique tourist and lifestyle waterfront destination

Consumer

Google launches ‘Travel Insights with Google’ for ME

The tools are launched under the ‘Travel Insights with Google’ website which includes two new tools available in both English and in Arabic; Destination Insights and Hotel Insights.

Attractions

Ras Al Khaimah throws down adventure tourism gauntlet with world’s longest zipline

Just a heads up to bucket list tourists & thrill-seekers everywhere: Jebel Jais in Ras Al Khaimah has been officially recognised by Guinness World Records to have the longest zipline in the world!

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