mystery guest
Consumer
Genuine traveller insights keep hotels in The Know
The Know translates the mystery shopper format into a smart, innovative and exclusive mystery guest service. It’s an invitation-only online club where seasoned travellers with discriminating tastes are vetted as real paying guests before they can share honestly, comprehensively and anonymously about their hotel stays. Founded by former bankers Mané Ryatt and Fiona Adams, who channel into the business their twin passion for travel and problem-solving, The Know assures luxury and boutique hotel clients of detailed, confidential, qualitative insight and analytics using sophisticated, customisable surveys.
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- Recap: The Travel Daily Media C-Suite Travel Trade Global Summit
- WTTC Global Summit makes its way to Rome this September
- Arrivals up 3.3% and nights down 0.7% year-on-year in Q2 2025: ETC
- Flights between Europe and the U.S. hit record high: Cirium
- AHLA Statement on Congressional Passage of “One Big Beautiful Bill Act”
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