PATA Travel Mart

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PATA Travel Mart

Exclusives

PATA Travel Mart highlights ASEAN growth amid Middle East flight disruptions

PATA Travel Mart drew to an excellent conclusion on Thursday, 20th August, at the Borneo Convention Centre Kuching in Sarawak, Malaysia.

Associations

PATA Travel Mart highlights the value of secondary destinations amidst significant industry shifts

Overtourism remains a critical issue throughout the globe and the challenge of decongesting highly popular destinations has led to a shift towards secondary destinations.

Associations

PATA Travel Mart opens Sarawak to the world as exhibition opens in Kuching

The Pacific Asia Travel Association (PATA) formally opened the doors to the 2026 edition of its PATA Travel Mart today, 19th August, at the Borneo Convention Centre Kuching (BCCK) in Kuching, Malaysia.

Events

“Major trust gap”: travel tech execs warn against full AI autonomy in travel

Sojern senior director Bharat Nagpal and Booking.com head of public affairs for APAC Yang Li addressed the shifting role of AI across the traveller journey, offering key insights into how destinations and small businesses can harness these tools responsibly.

Malaysia

Tourism sector shifts to cross-border operational plans as regional travel rebounds

Insights highlight a pressing reality: cross-border collaboration must evolve beyond ceremonial press releases and signed documents into tangible operational strategies.

Agreements / Understandings / Contract Signings

Global travel leaders gather in Sarawak as PATA Travel Mart 2026 opens

The Pacific Asia Travel Association (PATA) opened the 2026 edition of the PATA Travel Mart (PTM) through the PTM Knowledge Forum.

Cultural Tourism

Sarawak challenges Peninsular Malaysia for travellers as Kuching hosts 2026 PATA Travel Mart

Sarawak is rapidly shedding its status as a secondary side trip to Peninsular Malaysia, and positioning itself as the primary Gateway to Borneo.

Global

Uttar Pradesh To Position Itself as Global Nerve Centre of Buddhist Tourism

Uttar Pradesh Tourism is gearing up to present its Buddhist legacy to the world at the ongoing forty-seventh PATA Travel

Asia

Tourism Authority of Thailand shows support for Pacific Asia Travel Association at PATA Travel Mart 2024

The Tourism Authority of Thailand (TAT) went all out with its support of the Pacific Asia Travel Association (PATA) at the latter’s Travel Mart (PTM) in Bangkok.

Associations

PATA Travel Mart 2020 heads to Leshan in Sichuan, China

The Pacific Asia Travel Association (PATA) is set to organise PATA Travel Mart (PTM) 2020 in Leshan, Sichuan, China from

Asia

PATA, ADB and Plug and Play unveil Travel Lab Asia

The Pacific Asia Travel Association (PATA), in partnership with Asian Development Bank (ADB) Ventures and Plug and Play, have announced

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