personalised travel

Adventure Tourism

Summer 2026 travel shifts toward slow pace as wellness and rural trends converge

The summer of 2026 promises something for everyone, along with a different way of doing everything from trip planning to adding an element of sustainability to one’s travels.

Airports

Vietnam’s luxury travel sector hits $3.2B as market expands beyond major cities

While it has become a perennial favourite for those seeking adventure and cultural experiences, Vietnam has emerged of late as a possible hub for luxury tourism within the region.

Annual and Interim Reports

Amadeus study reveals travel trends for 2026

Amadeus has released its latest research, "Travel Dreams 2026: From data to delight," revealing significant shifts in traveller priorities.

Airlines and Aviation

Aviation industry pivots to AI and green fuels as passenger habits shift

As the first quarter of 2026 draws to a close, we take a closer look at three major trends currently transforming the industry.

Global

Is data personalisation simply to improve the human touch?

Personalisation is the winning ingredient in travel and we have been seeing signs of it creep into more mainstream experiences. Whoever owns the traveller’s journey from end-to-end will win.