pop culture tourism
Asia
East Asian tourism shifts to IP licensing as regional pop culture and gastro-tourism surge
East Asian tourism has long excelled at selling experience, but the future of destination marketing lies in something far more tangible yet notoriously underutilised: intellectual property (IP).
Asia
Asia’s pop culture boom drives multi-billion dollar windfall as regional economies embrace fan tourism
It goes without saying that Asia has become the epicentre for global pop culture tourism as its music and IP exports draw the world in.
Asia
Asian tourism enters rapid growth era as film and concert fans flock to regional hubs
Pop culture tourism may seem like a very niche sector in the greater industry, but it is proving to be one of the most lucrative on both regional and global levels.
Cultural Tourism
South Korea’s Absolutely In Seoul campaign gets 600 million global views
Absolutely In Seoul, Seoul's global tourism campaign featuring K-pop star JENNIE, has reached a cumulative 600 million views worldwide since the videos were released.
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