Quantum Metric
Consumer
Travel sector dominates mobile traffic, but just 25% of consumers are confident booking a flight or hotel on their phone
The latest statistics from Quantum Metric reveal that the travel industry sees the highest share of mobile traffic (73%), yet just 24% of consumers book their hotels and flights completely on mobile.
Global
Despite rising costs, travel spending has taken off: Quantum Metric
Consumers’ desire to travel has caused travel bookings to spike with 80% of UK airlines and hotels saying direct bookings have increased over the last 12 months.
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