Sangkyun Kim
Attractions
South Korea pivots to immersive heritage as tourism deficit persists despite BTS return
South Korean tourism has certainly benefited from the Hallyu Wave of recent years, with people coming in from even the most distant corners of the world to catch a piece of the action.
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- Travel giants embrace AI and fintech as economic uncertainty shifts demand to regional markets
- Centara Expands Japan Portfolio With Second Osaka Opening
- Travel brands pivot to autonomous AI agents as guest expectations for personalisation surge
- Hotels surge toward green certifications as multinational firms demand emissions reporting
- Social commerce reshapes travel trade as younger travellers book based on social influence
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