Sino-European Union Dialogue

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Sino-European Union Dialogue

Accessible Tourism

‘Tourism creates trust’: German travel industry leader calls for stronger ties with China

German Travel Association president Albin Loidl emphasised the importance of Europe as a major source market for Chinese tourism in his keynote at the Sino-European Dialogue at ITB China 2026 on Tuesday, 26th May.

Annual Reports

China steps up mass tourism push as visa-free policies spark 50% surge in foreign arrivals

Recent reports featured at ITB China yesterday, 26th May, reveal that the Asian giant’s tourism industry grew significantly over the past year.

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