Sir Martin Sorrell
Cultural Tourism
Athar Festival 2024 spotlights the power of creative storytelling
The second edition of Athar - Saudi Festival of Creativity, the Kingdom's largest gathering of the creative marketing industry, kicked off in Riyadh with over 1600 international and local industry leaders, experts, and young Saudi talent in attendance.
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- Beyond boardrooms and broadcasts: key takeaways from the Singapore MICE Forum 2025
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