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“Taylor Swift Effect” is shaping travel in 2024
To welcome the new year Opodo, reveals its top 10 destinations booked for 2024, three new emerging destinations, and how Taylor Swift’s 2024 Eras Tour across Asia and Europe is shifting consumer travel behaviour.
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- Cybercriminals launch sophisticated ‘reservation hijacking’ scams as global travel digitizes
- Hospitality industry pivots to local experiences as Gen Z demands authenticity
- Spain cements tourism leadership as record visitor spending outpaces arrival growth
- MGallery unveils Kove Hotel & Spa Mykonos
- Hilton expands luxury footprint with LXR Hotels in Japan
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