Global

Why luxury travel shouldn’t ignore Baby Boomers

The travel industry is talking about Millennials and Generation Z constantly calling them the "new breed of travellers" creating a groundbreaking impact on the industry. However, we shouldn't forget 'Baby boomers' --  the massive post-war generation, born between 1946 and 1964 -- who, now in their later years,  are free to enjoy the fruits of a life time of labour and can spend, spend spend!