World’s Coolest Winter
Global
UAE ranked first in the region and 18th globally: TTDI
According to the 2024 Travel & Tourism Development Index (TTDI) by the World Economic Forum, the UAE ranked first in the region and 18th globally, advancing seven places compared to the previous edition.
Global
World’s Coolest Winter! How UAE’s domestic tourism campaign creates USD 272 million revenue in a month
UAE’s inaugural domestic tourism campaign, World’s Coolest Winter, attracted 950,000 tourists from across the country, reportedly driving AED 1 billion (USD 272.2 million) of revenue into the hospitality sector within one month
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