The Taiwan Tourism Administration (TTA) has intensified its collaboration with Canada's travel trade through a series of workshops designed to equip travel advisers with the tools and knowledge necessary to promote Taiwan as a prime destination. These workshops, held throughout the past year, aim to enhance advisers' ability to recommend Taiwan to Canadian travellers confidently.
The initiative, executed by the Taiwan Tourism Information Centre in Vancouver and national travel trade partnerships, comprises four workshops. The programme began in November 2025, focusing on selling Taiwan to Chinese-speaking travellers, with 28 participants, including representatives from EVA Air and China Airlines. The session provided updates on Taiwan's tourism products and airline developments.
The second workshop, "Adventures Await in Taiwan," was an online webinar in partnership with Baxter Media, highlighting Taiwan's outdoor experiences. It attracted 89 live participants and 196 online streams, broadening its reach.
In June, the focus shifted to family travel with a "Family & Kid-Friendly Taiwan" session, attended by 20 travel trade professionals. The final workshop, held on 16 September, explored luxury and premium experiences, showcasing Taiwan's unique offerings beyond traditional luxury.
Sylvia Lee, Director of TTA's San Francisco Office, emphasised the importance of these workshops, stating, "Through these workshops, we want to give advisers both the inspiration and the practical tools to build Taiwan into their clients' travel plans."
These workshops reflect TTA's commitment to engaging with Canada's travel industry, helping advisers develop their knowledge of Taiwan and turning interest into bookings.
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