Indian Hotels Company (IHCL) has announced that its flagship brand, Taj, has been named the World's Strongest Luxury Hotel Brand by Brand Finance UK for the fifth time. This accolade, highlighted in the 'Hotels 50 2026' report, underscores Taj's enduring legacy and its appeal to travellers globally.

With a Brand Strength Index score of 93.5 out of 100 and an AAA+ rating, Taj's brand value has surged by 32% to $878 million. Puneet Chhatwal, Managing Director and CEO of IHCL, remarked, “For over a century, Taj has been the embodiment of Indian hospitality for the world. The dual honour of being India's Strongest Brand and the World's Strongest Luxury Hotel Brand reflects the strength of Taj's legacy and its continued relevance to travellers across generations and geographies.”

David Haigh, Chairman and CEO of Brand Finance, praised Taj's achievement, stating, “Taj’s continued recognition as the world’s strongest luxury hotel brand is a remarkable achievement. Its distinctive blend of Indian heritage, timeless luxury, and personalised hospitality continues to create powerful guest affinity.”

Taj's portfolio includes 150 hotels across 14 countries, offering a wide range of experiences from grand palaces to beach resorts. As luxury travellers increasingly seek authentic and experience-led stays, Taj distinguishes itself with its unique cultural identity and commitment to delivering meaningful guest experiences. This recognition sets a benchmark for the global luxury hospitality industry

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