Tourism Authority of Thailand (TAT) conducted India Luxury Virtual Connect (ILVC), India’s first-ever virtual roadshow, which was designed exclusively for leading travel partners across key metro cities in India to touch base with the Thai private sector while maintaining social distance from their respective homes.
The event conducted on 15-16 July 2020, witnessed participation from around 28 Thai luxury sellers along with close to 175 travel agents across South West India and North East cities. ILVC was conceptualised and executed by BRANDit, the official representative firm of TAT’s Mumbai office, led by Lubaina Sheerazi.
The ILVC interface, developed by Travel Gyan, is a virtual platform for leading travel partners to experience the roadshow exactly in the same format as the physical roadshow. The objective of ILVC was to introduce brand new products to cater to the luxury segment in India and further to share situation update in Thailand for the Indian buyers to understand the changing landscape of tourism.
Basis industry predictions, TAT is presently concentrating its outreach measures on the luxury segment as the Indian elites are expected to make the first travel movements post complete unlocking of restrictions in India. It followed round-robin setup wherein the buyers and sellers followed a pre-fixed meeting schedule and interacted and shared information relevant to the product.
The daylong event marked as the commencement of a new remarkable era in the travel trade industry through which the world of travel can be connected by only few clicks. Cholada Siddhivarn, director of TAT Mumbai said: “This year has been extremely challenging for all of us in the travel industry and at TAT, we are working each day to come up with creative solutions for our business requirements.”
Thailand was ranked second best in the world for ongoing COVID-19 recovery owing to which it has led to the resumption of the country’s daily activities, including domestic tourism.