As travel restrictions start to ease around the world, Thailand is taking strides to kickstart its tourism as it prepares to welcome travellers back to its shores. With the purpose of mapping some of the top must-visit places in Thailand, the Tourism Authority of Thailand (TAT) is asking millennials in the Middle East to share their top destinations in the kingdom that they have visited or are interested to visit through its online poll, ‘Amazing Thailand Millennial Roadmap Survey’.
Welcoming over 550,000 visitors from the Middle East and generating an income of more than USD 1.4 billion in 2019, Arab millennials are among the highest spenders in the world, spending up to twice as much as millennials from the US, Europe, and Asia, and are considered catalyst for the growth of the tourism industry.
The ‘Amazing Thailand Millennial Roadmap Survey’ is designed to gather and develop a directory of destination hotspots and hidden gems to visit, tailor-made for the Arab millennial.
The TAT will conduct the ongoing survey through their social media channels, including Facebook and Instagram until 26 August 2020. The channels will post both photos and videos of a variety of destinations across the Kingdom and will enable millennials to share their preferences in an online poll.
The survey findings will then be used to develop the ideal Thai travel guide that caters to the travel group’s preferences, which will not only include popular touristic destinations, but also hidden gems of the vibrant, scenic, and buzzing country. In addition, participants will automatically enter a weekly draw.