Thailand Convention and Exhibition Bureau (TCEB) has returned from its recent mission to Mumbai, to boost the number of Indian corporate and business travellers, where the organisation hosted the ‘Exhibition Business Forum’ and promoted a new subsidy scheme under the 360° Exhibition Success campaign banner.
Kanokporn Damrongkul, Director of Exhibitions, TCEB said: “India is a lucrative market that is ranked number third in terms of exhibitors and fifth in visitors to Thailand. The Indian market has increased year by year by 2.85% that accounted for 18,492 trade participants to Thailand in 2018.”
This year’s TCEB Exhibition Business Forum in India rolled out Thailand’s latest campaign for the exhibition sector, the ‘360° Exhibition Success’, to inform the Indian exhibition industry of the great business opportunities available in Thailand, ASEAN and neighbouring CLMV (Cambodia, Laos, Myanmar and Vietnam) markets.
The event garnered numerous leads, including unique interest from industries such as pharmaceutical and medical, plastic and printing, food and agriculture, energy, construction, packaging, biochemical, logistic and textiles As well as government, trade association, chamber of commerce, business federation and media. Organisers expect these leads to accrue, in excess of, THB21.8 million (Approx. USD714,000) in revenue for Thailand.
Damrongkul went to add: “These trade promotions that target both exhibitors and visitors will also be continued by market segment to maintain growth. By targeting business mission organisers, such as government, trade federation, trade association, trade media and respective chamber of commerce it brings trade visitors for business negotiations at international exhibitions organised in Thailand.”
TCEB is running two promotions for exhibitors and visitors. The ‘Exhibiz in Market’ campaign is to attract more exhibitors from India, whereas The ‘ASEAN+6 Privileges’ promotion is to help leverage trade visitors from ASEAN countries, China, Japan, Korea, India, Australia and New Zealand.