TCEB showcases Thailand’s second cities at Imex America
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Thailand Convention & Exhibition Bureau (TCEB) is promoting events in alternative destinations beyond Bangkok and Pattaya through its new campaign – Meet Now.
TCEB is inviting buyers and planners to select regional Thai locations for their events. All these locations are fully equipped with meeting facilities, accommodation and attractions for MICE groups. A wide range of exclusive activities and authentic local culture is designed to enrich experiences and generate maximum return on investment.
Hua Hin, a seaside resort southwest of Bangkok, has over 10 four and five-star hotels, as well as numerous attractions including salt spa treatments, palm sugar production and herbal treatment products (part of a comprehensive reforestation programme).
Other ‘off the beaten track’ destinations promoted by the new campaign include Chiang Mai, Chiang Rai in the North, Rayong in the East, Phuket and Samui island in the South, each with unique setting, character and culture. Chiang Rai has particular expertise in premium coffee and tea production in Thailand.
TCEB’s campaign “Meet Now” puts the spotlight on the varied conferences and events facilities of alternative cities. The bureau offer planners series of dedicated support schemes, suitable for groups of a minimum of 30 people and who are staying for at least three nights.
The “Meet Sustainable” support scheme rewards events of 50 pax at minimum 3-night stay which exercise at least two out of seven elements of sustainability practices, such as offering reusable badges or donating leftover food and souvenirs produced by the local community.
Nichapa Yoswee, senior vice president of business at TCEB, said: “While we enjoy great success in our major cities, we’re keen to promote alternative locations that are not as widely known to global business event planners. There’s plenty for planners to discover in these ‘off the beaten track’ destinations – from sea cruises, luxury spas to indigenous textiles, Thailand has something for everyone.
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