DTH Travel says its rebrand and operational overhaul helped push revenue beyond $100m as the 69-year-old destination management company repositioned itself for younger travellers, digital operations, and a more volatile global tourism market.

Stephan Roemer, CEO of DTH Travel, said the transition from Diethelm Travel to DTH Travel in 2023 reflected more than a name change following new ownership in 2022. The company aimed to shift from a traditional destination management company into a faster and more technology-focused travel business.

According to Roemer, the company focused on improving operational efficiency, upgrading technology systems, and refining travel products to better match changing customer demand.

The rebrand also addressed a broader challenge facing older travel companies as younger travellers increasingly seek active and experience-led trips rather than traditional package tourism.

“Most important for any travel company, first and most important, is the clear positioning of a company,” Roemer said. “Who are we? Who are our clients? What do we want?”

DTH retained long-standing industry relationships whilst expanding into younger and more active traveller segments across Asia.

The discussion also highlighted how geopolitical instability continues pressuring tourism operators. Roemer pointed to conflicts in the Middle East and other global disruptions as ongoing risks affecting travel demand and booking confidence.

At the same time, he argued market disruption creates opportunities for companies able to adjust products and customer targeting quickly.

On DTH’s next growth phase, Roemer mentioned, “A big market which we are looking at and presently establishing ourselves in is the entire North American market,” Roemer said.

Roemer said the company continues posting double-digit growth and is repositioning itself beyond its legacy identity towards a younger and more internationally connected travel market.