Tell me a story! SOTC and Thomas Cook India partner with India’s favourite storyteller Amar Chitra Katha

TD Editor

Thomas Cook (India) and its group company, SOTC Travel, have partnered with India’s favourite storyteller, Amar Chitra Katha, to take travellers on an enchanting journey through time, re-living India’s vibrant history and culture with the launch of its Great Indian Journeys. Much loved historical characters have been hand-picked to act as a personal guide through each epic journey, including – Birbal, (the witty/wise advisor of Mughal emperor, Akbar), Tenali Raman (poet and social thinker of the mighty Vijayanagar empire), Sudama (childhood friend of Lord Krishna) and Chetak (Rana Pratap’s true war horse and faithful companion).

The itineraries carefully curated by Thomas Cook India and SOTC’s holiday experts and creatively illustrated via graphic comic strips in the distinctive Amar Chitra Katha style, present India’s young explorers and parents with an engaging format to discover India’s rich heritage and iconic attractions – in a very special route to their roots.

The Great Indian Journeys welcomes travellers on a voyage of discovery via an easy paced four-five days itinerary through locales steeped in history – Chittorgarh, Kumbhalgarh, Udaipur, Mathura, Hampi, Delhi, Agra and more – that chronicle India’s golden ages. Each itinerary incorporates exclusive elements such as: personalised storytelling sessions around favourite historical characters, spectacular sound and light shows, local culinary experiences, and more.

Daniel D’souza, president and country head of leisure in SOTC Travel said: “These specially designed itineraries, in the form of creative graphic comic strips, bring to life a unique combination of edutainment devoted to Indian culture and history. Through the Great Indian Journeys, we continue to help create delightful holiday experiences for our customers.”

Rajeev Kale, president and country head of holidays, MICE and visa in Thomas Cook (India) said: “Children have emerged as clear decision makers when it comes to holidays! So, in a strategic initiative to engage with this powerful segment and bring alive India’s rich heritage, we are delighted to announce our partnership with Amar Chitra Katha to present Great Indian Journeys.”

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