The Thai Exhibition Association (TEA) has announced its ambitious MICE Masterplan for 2026–2027, aiming to position Thailand as a global leader in the exhibitions and MICE industry. The Thailand MICE X-Change 2026 (TMX 2026) will be held from 29–30 April 2026 at the Queen Sirikit National Convention Centre in Bangkok, drawing over 4,000 participants under the theme 'Innovation and Sustainability: Driving Thailand’s MICE Industry Towards Excellence.'
Loy Joon How, President of TEA, highlighted TMX's role as a pivotal platform for advancing MICE adoption among corporate organisations. He stated, “TMX serves as an annual face-to-face platform for industry professionals from Thailand and abroad to network, forge business partnerships, and exchange knowledge.”
The event will feature more than 100 exhibitors, showcasing innovative solutions across the event value chain, including venues, logistics, and event technology. A dedicated workshop and seminar platform, “X-Change Square,” will host over 25 industry experts sharing insights on topics such as AI in marketing and sustainable practices.
Dr. Duangdej Yuaikwarmdee, from the Thailand Convention & Exhibition Bureau, emphasised the strategic importance of exhibitions as powerful marketing tools. TMX 2026 will also implement sustainability initiatives, such as promoting public transport and reducing single-use plastics, to minimise environmental impact.
With these efforts, TEA aims to transform Thailand from a host destination to a regional innovation leader, enhancing the global competitiveness of Thai entrepreneurs and generating sustainable economic value
This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.
