Spectators at this weekend’s Hungarian Grand Prix will be able to learn more about driving holidays in Thailand.
This is because the Tourism Authority of Thailand (TAT) has decided to use the Formula One event to target the Eastern European market, especially those considering self-drive vacations.
The “Amazing Thailand Pit Stop” will be on display at the Hungaroring, near Budapest, from 28-30 July. This follows similar initiatives undertaken at other global Grands Prix, most recently last year at Suzuka in Japan.
“This will be our fourth venture into the F1 community of fans, as TAT has already been associated with the Monaco, Australian and Japanese races. We are happy to announce our participation inside the exclusive confines of the Hungarian F1 Village and show off the charms of the kingdom,” said Chattan Kunjara Na Ayudhya, the TAT’s deputy governor for marketing communications.
“As much as Thailand has a world-class airline, train and bus networks that reaches into every corner of the kingdom, we’re encouraging visitors to consider self-drive holidays that enable our guests to stop along the way and take in the local culture, food and the natural Thai hospitality that is pervasive throughout Thailand,” Chattan added.
One key attraction that the TAT will be displaying in Hungary is an authentic Thai tuk-tuk, which was driven from Bangkok to Prague by young Czech adventurer, Martin Méchura. The TAT said it was targeting the Hungarian Grand Prix as it attracts visitors not only from Hungary, but also from the Czech Republic, Romania, Slovakia and Austria.
“The Amazing Thailand Pit Stop has always been a crowd pleaser wherever we take the concept, and this year with the tuk-tuk, it will be a photographic and conversation focal-point for the 160,000 fans of F1 in attendance,” Chattan concluded.