The Ascott Limited boosts talent development to support upcoming properties

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The Ascott Limited boosts talent development to support upcoming properties

The Singaporean hospitality management firm is set to open 300 new properties by 2028

CapitaLand Investment’s lodging arm The Ascott Limited (Ascott) is ramping up talent development to support the opening of more than 300 new properties by 2028. 

CapitaLand Investment’s lodging arm The Ascott Limited (Ascott) is ramping up talent development to support the opening of more than 300 new properties by 2028. 

This global expansion is expected to create more than 12,000 new jobs, including over 1,500 property leadership roles. 

In order to support such extensive growth, the company is launching Ascott Accelerate, a structured talent management programme that fast-tracks high-potential associates into hospitality leadership positions. 

This will be complemented by a digital learning platform offering flexible and accessible development opportunities for associates across all levels.

These new initiatives are part of the Ascott Global Academy for Excellence (AGAX), a comprehensive training platform launched in 2024 to build a future-ready workforce and support Ascott’s target of achieving over S$500 million in fee-related earnings by 2028. 

AGAX is led by the Ascott Learning Council which is jointly chaired by chief strategy officer and managing director for Southeast Asia Wong Kar Ling and chief operating officer for EMEA, South Asia, and China Lee Ngor Houai.

According to Lee: “At Ascott, our vision is to be the preferred hospitality company, enriching global living with heartfelt experiences. To deliver on this, we have expanded our portfolio beyond serviced residences to include hotels, resorts, social living spaces and branded residences, offering guests more choices under our brand promise ‘Stay Your Way.’ Our multi-typology brand framework not only caters to the diverse needs of today’s travellers, but also empowers our associates to develop broad-based expertise and thrive across different accommodation formats. As our business continues to grow and diversify, we remain deeply committed to developing our people, ensuring they have the skills and support to grow with us. Looking ahead, talent development will remain central to our strategy as we expand globally, with over 300 new properties set to become operational by 2028.”

Onward, always upward

In 2024, Ascott continued its upward trajectory, achieving a third consecutive year of record fee-related earnings at S$343 million, reflecting a 12 percent year-on-year increase on a recurring basis. 

This performance was driven by a six percent rise in revenue per available unit (RevPAU) and the opening of a record 11,700 units across 54 properties. 

Today, Ascott’s global footprint spans more than 990 properties in over 230 cities, with two-thirds already operational. 

The company is advancing its growth through a multi-typology brand strategy designed to scale and diversify its presence across key markets. 

Malaysia exemplifies this approach with a portfolio of more than 40 operational and currently developmental properties spanning serviced residences, hotels, resorts, social living spaces and branded residences. 

Fittingly, Ascott chose Penang, home to 21 of these properties, as the launch site for Ascott Accelerate and its new digital learning platform during the Ascott Learning Festival, reinforcing Malaysia’s role in supporting the company’s broader growth strategy.

Wong said of this programme: “This programme supports associates from entry-level roles to key property leadership positions, such as Residence Manager and General Manager. Through mentorship, on-the-job training, project-based learning and e-learning, Ascott Accelerate will shape the next generation of hospitality leaders, equipping them with the capabilities to drive our continued success. As the training needs of our organisation evolve, we are also exploring partnerships with leading hospitality institutions to enhance the professional credentials of our team. We welcome individuals with a passion for hospitality to join us at Ascott, where opportunities to grow and thrive are part of our dynamic journey.”

She added that hospitality is about connecting people across places, cultures and possibilities. 

Wong said: “At Ascott, we believe those connections should begin within our own teams. Just as we aspire to offer global living to our guests, we are equally committed to giving our associates the opportunity to experience the global nature of our business, whether through international assignments or globally connected platforms like our learning festivals. These initiatives reflect not only the scale of our operations but also why many are drawn to hospitality: a passion for people, culture and discovery.”

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The Ascott Limited boosts talent development to support upcoming properties

The Singaporean hospitality management firm is set to open 300 new properties by 2028

CapitaLand Investment’s lodging arm The Ascott Limited (Ascott) is ramping up talent development to support the opening of more than 300 new properties by 2028. 

CapitaLand Investment’s lodging arm The Ascott Limited (Ascott) is ramping up talent development to support the opening of more than 300 new properties by 2028. 

This global expansion is expected to create more than 12,000 new jobs, including over 1,500 property leadership roles. 

In order to support such extensive growth, the company is launching Ascott Accelerate, a structured talent management programme that fast-tracks high-potential associates into hospitality leadership positions. 

This will be complemented by a digital learning platform offering flexible and accessible development opportunities for associates across all levels.

These new initiatives are part of the Ascott Global Academy for Excellence (AGAX), a comprehensive training platform launched in 2024 to build a future-ready workforce and support Ascott’s target of achieving over S$500 million in fee-related earnings by 2028. 

AGAX is led by the Ascott Learning Council which is jointly chaired by chief strategy officer and managing director for Southeast Asia Wong Kar Ling and chief operating officer for EMEA, South Asia, and China Lee Ngor Houai.

According to Lee: “At Ascott, our vision is to be the preferred hospitality company, enriching global living with heartfelt experiences. To deliver on this, we have expanded our portfolio beyond serviced residences to include hotels, resorts, social living spaces and branded residences, offering guests more choices under our brand promise ‘Stay Your Way.’ Our multi-typology brand framework not only caters to the diverse needs of today’s travellers, but also empowers our associates to develop broad-based expertise and thrive across different accommodation formats. As our business continues to grow and diversify, we remain deeply committed to developing our people, ensuring they have the skills and support to grow with us. Looking ahead, talent development will remain central to our strategy as we expand globally, with over 300 new properties set to become operational by 2028.”

Onward, always upward

In 2024, Ascott continued its upward trajectory, achieving a third consecutive year of record fee-related earnings at S$343 million, reflecting a 12 percent year-on-year increase on a recurring basis. 

This performance was driven by a six percent rise in revenue per available unit (RevPAU) and the opening of a record 11,700 units across 54 properties. 

Today, Ascott’s global footprint spans more than 990 properties in over 230 cities, with two-thirds already operational. 

The company is advancing its growth through a multi-typology brand strategy designed to scale and diversify its presence across key markets. 

Malaysia exemplifies this approach with a portfolio of more than 40 operational and currently developmental properties spanning serviced residences, hotels, resorts, social living spaces and branded residences. 

Fittingly, Ascott chose Penang, home to 21 of these properties, as the launch site for Ascott Accelerate and its new digital learning platform during the Ascott Learning Festival, reinforcing Malaysia’s role in supporting the company’s broader growth strategy.

Wong said of this programme: “This programme supports associates from entry-level roles to key property leadership positions, such as Residence Manager and General Manager. Through mentorship, on-the-job training, project-based learning and e-learning, Ascott Accelerate will shape the next generation of hospitality leaders, equipping them with the capabilities to drive our continued success. As the training needs of our organisation evolve, we are also exploring partnerships with leading hospitality institutions to enhance the professional credentials of our team. We welcome individuals with a passion for hospitality to join us at Ascott, where opportunities to grow and thrive are part of our dynamic journey.”

She added that hospitality is about connecting people across places, cultures and possibilities. 

Wong said: “At Ascott, we believe those connections should begin within our own teams. Just as we aspire to offer global living to our guests, we are equally committed to giving our associates the opportunity to experience the global nature of our business, whether through international assignments or globally connected platforms like our learning festivals. These initiatives reflect not only the scale of our operations but also why many are drawn to hospitality: a passion for people, culture and discovery.”

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