Junior Suite. Pierre & Co. Nell HotelsAspen Hospitality has revealed the design vision for The Nell New York, set to open in autumn 2027 as the first hotel within the iconic Rockefeller Centre. The 134-room hotel will be New York City's sole Relais & Châteaux property, offering a unique blend of luxury and cultural connection. The design, crafted by New York-based Rockwell Group and Pierre & Co, draws inspiration from the Art Deco architecture of Rockefeller Centre.
Rockwell Group has designed the hotel's public spaces, including the arrival experience, reception, dining areas, and a wine lounge. These spaces are envisioned as a grand New York townhouse, transitioning from the bustling energy of Rockefeller Centre to relaxed, sophisticated interiors. "We approached The Nell New York as a collection of rooms in a gracious Manhattan townhouse," said Shawn Sullivan, Partner at Rockwell Group.
Pierre & Co has focused on the guestrooms and suites, incorporating the geometry and aspiration of Rockefeller Centre. The design balances clean lines with softened curves, using warm neutral colours and natural materials. Pierre Josselin, founder of Pierre & Co, noted, "We wanted every element to feel considered and purposeful but never overdesigned."
The Nell New York aims to offer a deeply personal guest experience, rooted in the legacy of The Little Nell in Aspen. The hotel promises to create a sense of home, provide distinctive access, and engage guests with intention. As the first hotel within Rockefeller Centre, it is set to become a landmark destination in New York City.
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