Meetings and Exhibitions Hong Kong (MEHK), a division of the Hong Kong Tourism Board (HKTB), has unveiled The Ultimate MICE Guide.
Officially launched at a trade briefing in Tai Kwun Centre for Heritage and Arts, the Ultimate MICE Guide is available in print and digital versions for meeting planners to plan and design the best spots in the OTC (Old Town Central) cluster — a community over 100 years old. It offers a variety of meeting ideas, from venues to team-building and gourmet experiences.
“An all-in-one MICE solution”
Kenneth Wong, general manager of HKTB’s MICE and Cruise Division, said: “This approach goes beyond product development and takes a holistic experiential approach to create an all-in-one MICE solution, tailored for meeting and incentive groups, to create an engaging and authentic Hong Kong experience in Old Town Central.”
The Ultimate MICE Guide to Old Town Central is designed for planners with recommendations by top planners from across Asia.
The guide features five categories: multi-purpose event venues, trendy dining options for different dietary needs, team building ideas catering for different size groups and occasions, a fun-filled scavenger hunt, and a “choose your own adventure” option, featuring over 20 locations to match every interest.
It helps in planning and designing bespoke itineraries for MICE groups by introducing an array of engaging and innovative activities in the hub, as well as workshops for MICE visitors to encounter new cultural experiences.
There are four key components in the Ultimate MICE Guide to Old Town Central.
“Teamwork in action” involves building relationships through joint experiences; the “Authentic scavenger hunt” introduces some of the neighbourhood’s hidden gems; “Dining in the heart of Asia’s food paradise” caters to those looking for a variety of international cuisine; and “Event venues” which is home to a range of venues that cater for a plethora of events and celebrations.
Follow The Ultimate MICE Guide for an in-depth look at what the vibrant neighbourhood has to offer.