New research reveals the world’s most picture-perfect destinations reaching over 28 billion TikTok views and 150 million Instagram posts.
The study by money.co.uk analysed the world’s most popular travel destinations on
the number of Instagram posts, TikTok views and annual searches for YouTube vlogs to reveal the world’s most picture-perfect places.
| Rank | Destination, Country | Instagram Posts | TikTok Views | YouTube Searches | Picture-Perfect Score /10 |
| 1 | London, UK | 155.6m | 28.0bn | 156,000 | 9.83 |
| 2 | Dubai, United Arab Emirates | 117.7m | 65.8bn | 144,000 | 9.77 |
| 3 | Paris, France | 135.0m | 24.8bn | 156,000 | 9.74 |
| 4 | New York City, USA | 138.8m | 47.2bn | 73,200 | 9.66 |
| 5 | Bali, Indonesia | 69.2m | 12.2bn | 276,000 | 9.52 |
| 6 | Los Angeles, USA | 78.7m | 14.4bn | 73,200 | 9.35 |
| 7 | Barcelona, Spain | 66.0m | 36.6bn | 67,200 | 9.32 |
| 8 | Istanbul, Turkey | 123.3m | 28.4bn | 40,800 | 9.31 |
| 9 | Miami, USA | 84.2m | 18.2bn | 57,600 | 9.23 |
| 10 | Tokyo, Japan | 59.1m | 7.4bn | 144,000 | 9.15 |
The most popular destination on all three social media platforms combined is the capital of the UK, London - one of the most visited cities in the world. London is the most Instagrammed city in the world, with more than 150 million posts on Instagram mentioning the city, as well as more than 28 billion views on TikTok and 150,000+ searches for vlogs on YouTube.
Not too far behind in second place is Dubai, of the UAE. Dubai is another hugely popular destination, especially on TikTok, whereby the city receives more views than any other. Today Dubai is a luxurious tourist destination with ultramodern hotels and architecture and a lively nightlife scene.
Another city that has proved to be a huge hit on social media is Paris, the capital of France. Whether it’s the iconic landmarks such as the Eiffel Tower, or just capturing street scenes of the cafes that line its leafy boulevards, many people have taken to socials to share their trips to the City of Love.
The most popular destination amongst YouTube vloggers is Bali, with over a quarter of a million annual searches.
