Tourico’s activity bookings surge as company eyes Asia

Credit: Marcus Hsieh
Credit: Marcus Hsieh

Tourico Holidays has experienced a sharp rise in its activity and attraction bookings, and is now targeting Asia for further growth in this sector.

This global increase of 22% in terms of activity bookings over the last 12 months was partially the result of adding 1,416 new activities to its inventory. And Tourico forecasts that it will be able to offer more than 12,000 such products by the end of the year.

The company said it had seen an increase in bookings across “nearly every category” of its activities business, including theme park tickets (+12%), attraction passes (+37%), transfers (+29%), multi-day guided tours (+34%), museums (+30%), ski passes (+59%) and sporting events (+65%).

“Hotels are at the core of Tourico’s business, but travel agents and distributors are increasingly bundling rooms with local ancillary products, like sporting events, ski passes, city tours, and transfers to increase their margins and customer satisfaction,” said Ofir Cohen, Tourico’s executive vice president of global activities. “By adding another 1,400 activities – many of them in tertiary markets – we can now offer product in 100 new cities around the world.”

Tourico said it will now continue to expand its activity portfolio in “heavy-growth markets” such as Asia. The company recently hired two new ancillary product managers to serve the Asia Pacific region. Stationed in Hong Kong, they will be tasked with targeting hundreds of new attractions in the region, including the Tokyo Tower, Singapore Flyer, Phuket FantaSea and Universal Studios Singapore.

“Activities have tremendous appeal for both business and leisure travellers, so we’ve made a real commitment to ensuring our clients have access to the best offerings at the best price points – regardless of where their customers are heading,” Cohen added.

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