Tourism Plus Shanghai 2026 concluded successfully on 3 April, drawing nearly 450,000 visitors from 189 countries and regions. The six-day event, held at multiple venues in Shanghai, showcased the integration of tourism with various industries through five collective exhibitions spread over 700,000 square metres. The expo featured over 6,000 exhibitors and saw a significant rise in overseas visitors, up by nearly 50% from the previous year.
The event highlighted the vitality of the cultural and tourism industry, presenting hundreds of thousands of new products and cultural tourism consumption scenarios. The exhibitions included the Thematic Pavilion of Tourism Plus Shanghai, the Shanghai International Boat Show, and HOTELEX Shanghai, covering 16 industrial categories and 58 exhibition sections.
A key feature of the expo was the 2026 Shanghai Culture and Tourism Investment Promotion Week, which included 31 matchmaking sessions in 19 vertical fields. These sessions attracted over 800 professional buyers, enhancing Shanghai's position as a gateway for tourism investment in Asia. The expo also hosted 35 lifestyle festivals and special exhibitions, offering trend references for tourism destinations.
The event's comprehensive approach linked various elements of tourism, such as food, accommodation, and entertainment, with the latest technological solutions. The integration of AI, green energy, and smart applications was evident, injecting technological momentum into the industry. The expo's success underscores Shanghai's growing influence in the global tourism industry, setting the stage for the next event from 28 March to 2 April 2027
This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.
