Travel agents to benefit as Singapore Airlines brings KrisConnect to India

Guest Contributor

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As part of Singapore Airlines’ (SIA) efforts to deliver an enriched experience to customers, a wider range of fares and personalised content will be provided to its travel trade partners in India from 1 August 2020.

This comes via an expansion of SIA’s KrisConnect Programme 1, which leverages new distribution technology to make available improved content and functionality through partner platforms.

“Negotiated fare deals.”

In launching KrisConnect in 2018, it was one of the first airlines in Asia-Pacific to take advantage of this new technology. Travel agencies that participate in the programme will benefit from improved speed-to-market, access to the widest range of fare products including personalised content, and the ability to offer customised products to their customers, such as bundled packages and negotiated fare deals. This in turn elevates the booking experience for customers through increased levels of personalisation and recognition of KrisFlyer status.

In addition, SIA’s travel agent portal, AGENT 360, will be enhanced to allow travel agents direct access to content via the KrisConnect Programme. “We are pleased to be working closely with our industry partners to introduce new technology, and more importantly, the new products and service such technology enables, to better meet the needs of our customers,” said Campbell Wilson, senior vice president of sales and marketing at SIA.

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