Leading independent travel company Travel Counsellors has launched a brand-new internal Community Platform, “TC World”, to further unite the global community of over 2000 Travel Counsellors and support colleagues, inspired by how its people have come together to support and learn from each other during the pandemic.
This comes as the business continues to focus on building and enhancing its platform of support for its business owners, with the company seeing a continual increase in enquiries and bookings, as consumer confidence builds, and travellers look for trusted travel advice more so than ever. The business has also reported more and more people taking this as an opportunity to start their own businesses as part of the proven, customer-focused business model.
Throughout the pandemic, Travel Counsellors witnessed the true power of having a strong community as its people came together to support one another, even when they couldn’t physically be together. Each day, the company’s business owners were producing huge amounts of user-generated content, to advise, help and care for each other. There was so much collaboration happening, that Travel Counsellors recognised a huge opportunity to bring this content together in a meaningful way, which inspired the launch of TC World. A blend between social and forum technologies, the platform is a virtual space where people can come together to meet, connect, and collaborate, enabling them to reach their goals while creating social bonds that will last a lifetime.
Karen Morris, operations director at Travel Counsellors said “As a business, we have built an incredibly strong culture, focusing on how we always keep things personal and people feel part of a community, so even though our business owners work remotely they never feel alone. This was more important than ever during the pandemic, where incredibly we saw our community grow even stronger in the face of such adversity. Through TC World, we want to make our online world as special as our physical world, whilst enhancing and strengthening the ability for our people to share and learn together.”
The platform has already seen huge levels of engagement. On the day of launch, 86.6% of the Travel Counsellors community visited TC World. There were 11,183 individual page visits and 187 discussion threads started, with topics ranging from itinerary ideas for long-haul destinations to advice on corporate travel. TC World builds on and evolves the already robust internal information system, including an intranet, centralised hubs that host specialised information from wellbeing to marketing and an intuitive knowledge base. The launch of TC World further connects the plethora of support available, but importantly is designed to take innovation, collaboration, and community to a whole new level.
Karen continues “We are confident and optimistic about the future of our business and understand that our true value is in our people. That’s why we have chosen to invest in this community driven platform. This latest enhancement is just one part of a wider program for continuous improvement, ensuring that as we emerge from the pandemic, we build back better”