The Australian Travel Industry Association (ATIA) has announced a record-breaking line-up of sponsors for the 2026 National Travel Industry Awards (NTIA), as 1,300 industry professionals prepare for the event on 10 October at Palladium at Crown Melbourne. This year's awards have attracted the highest number of nominations in NTIA history, underscoring the importance of recognition within the industry.
The event will be supported by a diverse array of sponsors, led by Singapore Airlines as the Major Sponsor. Other key sponsors include Virgin Australia, Helloworld, and Trafalgar, each contributing to the evening's entertainment and experience. Gold Sponsors such as American Express, Cover-More, and Qantas, along with Silver Sponsors like Albatross Tours and Qatar Airways, further demonstrate the industry's backing.
Dean Long, CEO of ATIA, expressed pride in the industry's response, stating, “We received a record number of nominations, making 2026 our most competitive NTIA yet. That tells us how much these awards mean to our industry.” He also highlighted the crucial role of sponsors, saying, “The scale of NTIA would not be possible without the support of our sponsors.”
The celebrations will commence with the NTIA Finalist Celebration on 9 October, supported by Viking, offering finalists a chance to celebrate their achievements before the main event. The NTIA 2026 promises to be an unparalleled gathering, celebrating the best of Australian travel
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