Travel + Leisure Co. is poised to open its newly refurbished ski-in/ski-out resort, Club Wyndham Maruike Shiga Kogen, in Shiga Kogen, Japan, this winter. The resort, acquired earlier this year, has undergone significant renovations to blend traditional Japanese mountain charm with modern Western comforts, including upgraded ski facilities and refreshed interiors.
Located near the existing Club Wyndham Shirakabaso Shiga Kogen, the new resort offers a unique dual-resort experience, allowing guests to enjoy amenities across both properties. This includes access to onsen hot springs, a whisky bar, and a full-service ski rental shop. The strategic location aims to attract more international visitors, bolstering local businesses and tourism.
Barry Robinson, President and Managing Director of International Operations at Travel + Leisure Co., stated, "This purchase and opening of this resort are a strategic move to expand our presence in regional Japan. It gives us economies of scale and greater potential to offer guests enhanced experiences in a location we see growing in popularity as a year-round destination."
Shiga Kogen, known for its winter sports and summer attractions, is a key destination within the Joshin'etsukogen National Park. The resort's proximity to the 1998 Nagano Winter Olympics venue and other attractions like Jigokudani Snow Monkey Park enhances its appeal. Travel + Leisure Co. continues to be the sole international hospitality operator in the park, managing around 100 properties in the Asia Pacific, including 21 in Japan. The company aims to elevate Shiga Kogen's status as a premier ski destination, contributing to Nagano's tourism growth
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