Travel Meet Asia and the Association of the Indonesian Tours & Travel Agencies (ASITA) have signed a Memorandum of Understanding (MoU) to strengthen Indonesia's tourism and MICE (Meetings, Incentives, Conferences, and Exhibitions) sector.
The agreement, signed on 7 January in Jakarta, combines Travel Meet Asia's international reach with ASITA's domestic network to elevate Indonesia's presence in the regional tourism market.
The collaboration was formalised during ASITA's 55th Anniversary celebrations, with the signing witnessed by the Minister of Tourism of Indonesia and other senior officials. The partnership aims to leverage Messe Berlin Asia Pacific's (MB APAC) expertise in organising ITB Asia, a major travel trade show, alongside ASITA's extensive local connections.
Travel Meet Asia, known for its successful B2B travel events across Asia, will focus on international sales, marketing, and event operations. Meanwhile, ASITA will mobilise Indonesia's domestic tourism community, securing local exhibitors and sponsors, and coordinating cultural showcases and business-matching activities.
Darren Seah, Executive Director of MB APAC, stated, "By combining our international expertise with ASITA’s extensive domestic footprint, we are creating a robust B2B platform that supports meaningful business connections." Budijanto Ardiansjah, Chairman of ASITA Fair, added, "Travel Meet Asia has already proven its value as a high-quality platform within Asia, and ASITA’s involvement will undoubtedly elevate the opportunities available to the industry."
Further details and activities under this partnership will be announced in the coming months, promising impactful outcomes for the travel and tourism industry.
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