• NEWS
    • SUBSCRIBE TO TD
    • ADVERTISE WITH US
  • EVENTS
    • THIRSTY THURSDAY
      • RSVP PORTAL
    • VIDEOS
    • PHOTOS
    • COMPETITIONS
    • TRAINING
    • CONFERENCES
  • JOBS
    • SEARCH FOR JOBS
    • POST A JOB
  • EVERYTHING TD
    • About TD (Travel Daily Media)
    • Advertise with TD
    • What is Native Content?
    • Executive team
      • Gary (Founder/CEO)
      • Chris (GM & Managing Editor)
      • Mali (Finance Mgr)
    • Content team
      • Kristin (Senior Editor)
      • Kanchan (Editor)
    • Media Sales team
      • Anthony (Regional Director-APAC)
      • Paul A (BDM-Asia)
      • Martin (BDM-Phuket)
      • Paul M (BDM-Bangkok)
      • Ilham (BDM-Bali)
      • Linzi (Head of Sales-UK/Europe)
    • Events team
      • Tanya (Director)
      • June (Asst. Director)
      • Arlene (Snr Events Mgr)
      • Martin (Marketing)
      • Krystal (Attendee Relations)
      • Towni (Attendee Relations)
      • Zy (Snr Sales Mgr)
      • Mary (Snr Sales Mgr)
      • Arjay (Snr Sales Exec)
  • SELF SERVICE
    • 2023 TD Media Kit
    • Submit Press Release
    • Self Service portal
    • Upload your Travel Blog

Travel Daily Travel Daily - Informing, connecting and developing the world’s travel industry professionals.

  • MARKETS/SECTORS
  • FEATURES
    • Partner Articles
      • Airlines / Airports
      • Car Rental
      • Conferences
      • Cruising (Ocean)
      • Cruising (River)
      • Destination Management (DMC)
      • GDS / CRS
      • Hotels & Resorts
      • Hotel Management Company
      • Hotel Technology
      • HR / Appointments
      • Insurance
      • Meetings, Incentives, Conferencing, Exhibitions (MICE)
      • Travel Agents (all)
      • Travel Technology
      • Tourism Boards
    • Interviews
    • Industry appointments
    • Laugh of the day
    • Travel Bloggers
    • Podcasts – Features
    • Podcasts – Daily News
    • Mergers & Acquisition
      • Investor/Buyer wanted
      • Business for sale
      • M&A News
  • TRAVEL GUIDES
    • Destination NaJomtien BanAmphur BangSaray *NEW*
    • จุดหมายปลายทาง นาจอมเทียน หาดบ้านอำเภอ บางเสร่ *NEW*
    • South Australia Rewards Wonders *NEW*
    • Ponant Yacht Cruises and Expeditions
    • Encore Tickets (Chinese Guide)
    • Affordable Luxury in Thailand by Centara Hotels
    • Rising Above the Oridinary by Conrad Bangkok
    • The Best of Thailand
  • IWTA
    • Who is IWTA
    • Meet our featured leaders
    • Nominate Someone
    • Nominate yourself
Travel Daily
Reopening updatesFeaturesTourism

Travel Safe Alliance Malaysia expands partnership with Tourism Penang to attract travellers to the state

By Kristin Mariano On Dec 28, 2021
TD Editor
Share
Travel Safe Alliance Malaysia (TSAM) has joined forces with the Penang State EXCO Office for Tourism and Creative Economy (PETACE) to raise the travel market confidence in Penang state.

Travel Safe Alliance Malaysia (TSAM) has joined forces with the Penang State EXCO Office for Tourism and Creative Economy (PETACE) to raise the travel market confidence in Penang state.

Travel Safe Alliance Malaysia (TSAM) has joined forces with the Penang State EXCO Office for Tourism and Creative Economy (PETACE) to raise the travel market confidence in Penang state.

TSAM, which was recently launched in October this year, comprises four major players in Malaysia’s tourism, business events and the airline industry, namely the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS), Malaysian Association of Hotels (MAH), Malaysian Association of Tour and Travel Agents (MATTA) and airlines under the Malaysia Aviation Group (MAG) consisting of Malaysia Airlines, Firefly and MASwings.

With tourism activities gradually picking up, the joint partnership is seen as a timely move by Penang to lead efforts in tourism and economic recovery, where safety and hygiene aspects are prioritised across the industry including for hotels, food establishments, convention centres, tours, and transportation.

Penang State EXCO for Tourism and Creative Economy, YB Yeoh Soon Hin, said: “As the Penang State EXCO for Tourism & Creative Economy, spearheading necessary efforts to ensure everyone’s safety is also essential to me. We have and will continue to work hard to ensure that Penang can safely receive tourists to revive the economy.”

He noted that the double assurance of Penang’s industry-specific safety accreditation programme — the first in Malaysia — and TSAM’s travel solution certified by Bureau Veritas Certification Malaysia, raised the benchmark for travel safety. “This provides solid assurance to travellers that the Penang State Government puts travel safety top-most on its agenda and welcomes tourists to its shores for peace-of-mind holidays,” he said.

He added: “On top of that, Penang Responsible Tourism campaign was also unveiled in July last year to remind all parties of their respective roles while partaking in travel activities. Allow me to note that this campaign is also updated from time to time, in accordance with the guidelines outlined by the National Security Council, to better suit the nation’s pandemic situation.”

Pointing out that TSAM would provide a competitive edge for those in the tourism industry, YBhg Datuk Tan Kok Liang, President of MATTA, shared: “TSAM will play a key role in promoting Malaysia as a travel-safe destination more so since travel safety and hygiene has become one of the top concerns for travellers worldwide today. TSAM will set the bar in first-to-last-mile travel standards, and accredited Malaysian tourism stakeholders will definitely have a keener competitive edge when it comes to competing for market-share in various key source markets.”

YBhg Dato’ N. Subramaniam, President of MAH, was pleased that the hygiene practice established by the hoteliers was gaining traction. He said: “Malaysian Association of Hotels first launched the Clean & Safe Malaysia hygiene and safety certification for hotels back in July 2020, and today it has become the benchmark of hotel safety standards as well as a key component in TSAM. The endorsement by the Penang State Government is a significant step forward to further boost travellers’ confidence for the impending tourism recovery.”

Meanwhile, MACEOS President, Mr. Francis Teo, felt that industry-wide implementation of consistent safety standards was necessary to strengthen Malaysia’s tourism industry. He called upon all tourism industry players to subscribe to TSAM, saying: “TSAM looks forward to seeing a wider acceptance and implementation of its certification programme among the island’s tourism industry players. This is especially urgent in light of the launch of new flights into Penang from Kota Kinabalu and Kuching from 1 December 2021.”

Group Chief Executive Officer of MAG, Captain Izham Ismail, said that the collaboration was in line with its corporate mission of providing a safe travel experience. He said: “We are excited to collaborate with our counterparts in Penang as this continues to be a key domestic market for us – evident with the recent launch of Penang as our new hub for direct flights from the state to Kota Kinabalu and Kuching. As the national carrier, we will continue to be the flag bearer in providing a seamless, safe and hygienic travel experience for business and leisure travellers, supported by our sister airlines Firefly and MASwings. This is underpinned by our 7-star rating for COVID-19 health and safety measures by Airlines Ratings, consisting of stringent safety initiatives and procedures so our passengers can travel with peace of mind.”

He added: “Safety and security are an integral part of MAG’s DNA and way of doing business. We remain steadfast in our commitment to ensure safety in all aspects of our operations and the stakeholders in our journey. As a responsible organisation, we recently completed a detailed audit for our subsidiaries with the Bureau Veritas Certification Malaysia to ensure that we not only meet the standards of health within the organisation but also certify our efforts in keeping our customers safe. This will further strengthen our commitment to ensuring safer and seamless travel, so that leisure and business travellers can continue to #FlyConfidently with us.”

At the same event, MAG launched its MHFlySafe campaign and logo that further reinforced its commitment of putting safety and hygiene as the anchor across all end-to-end consumer touchpoints – beginning from the check-in counters, lounges, onboard its flights and through to point of arrival.

With year-end travel to Penang expected to rise due to pent-up demand and attractive holiday offerings, tourism industry players can instil confidence in the travelling public by subscribing to the TSAM certification programme endorsed by PETACE.

Travel Safe Alliance MalaysiaTourism Penang
Share

Comments are closed.

More Re-opening updates

  • Macau expects surge in tourists during Chinese New Year

    China may soon shorten Covid-19 quarantine requirements

    Spain drops all Covid entry measures for non-EU travellers

    APAC and European rush for Japan: Trip.com

  • South Korea lifts COVID testing for inbound travellers

    Germany to apply relaxed Covid entry rules till 31 Jan

    Netherlands removes all COVID travel restrictions

    Village Hotel Sentosa reopens in Singapore

  • Samoa's borders reopen to international travellers

    Japan to open to tourists after COVID, with masks, insurance and chaperones required

    New Zealand reopens to travellers after two years

    Portugal welcomes back Indian travellers

Reopening updates

Macau expects surge in tourists during Chinese New Year

China may soon shorten Covid-19 quarantine requirements

Spain drops all Covid entry measures for non-EU travellers

APAC and European rush for Japan: Trip.com

Prev Next 1 of 158
STAY UPDATED WITH THE LATEST TRAVEL NEWS, JOBS & EVENTS!
Join over 180,000 travel agents, professionals and executives subscribed to our daily newsletter.
You can unsubscribe at any time

POPULAR STORIES

airasia Super App partners with Archipelago International

Explore the Future of Travel Experiences at Arival 360…

Apt & Travelmarvel launches Australia & New…

Distinct patterns in international travel intentions

Prev Next 1 of 5,283
Search
MENU
  • News
  • Events
  • Jobs
  • Subscribe

MARKETS

  • Asia
  • Australia
  • New Zealand
  • India
  • Middle East
  • UK & Europe
  • USA

SECTOR

  • Airlines
  • Airports
  • Cruise
  • Hospitality
  • HR & Careers
  • Luxury Travel
  • MICE (Meetings, Incentives, Conferencing, Exhibitions)
  • Travel Tech
  • Tourism
  • Travel Agents
About
  • BOOK A SALES CALL
  • About TD (Travel Daily Media)
  • Advertise with Us
  • Privacy Policy
  • Terms of Use
© 2023 - Travel Daily. All Rights Reserved.
Subscribe to our newsletter
Sign up here to get the latest news, updates and special offers delivered directly to your inbox.
You can unsubscribe at any time
Close

Welcome, Login to your account.

Forget password?

Sign in with Google

No account? Sign Up
Sign in

Recover your password.

A password will be e-mailed to you.

CREATE A NEW PROFILE
SIGN IN TO EXISTING PROFILE
back

LOG IN

Welcome back, Log in to your account.

Continue with Facebook
Continue with Google
Continue with Twitter
Continue with LinkedIn

OR
Log in using your email
Forgot password?
back

Recover your password.

back

SIGN UP FOR FREE

(New User)

Be part of our community of seasoned travel and hospitality industry professionals from all over the world.

I want to
Only letters and numbers are allowed
Please enter a valid email address
Must be between 6-8 characters
Must be the same with Password
  • LOGIN / SIGN UP
  • NEWS
    • MARKETS
      • Asia
      • China
      • Pacific
      • India
      • Middle East
      • UK & Europe
      • USA & Canada
    • SECTORS
      • Airlines
      • Airports
      • Cruise
      • Hospitality
      • HR & Careers
      • Luxury Travel
      • MICE (Meetings, Incentives, Conferencing, Exhibitions)
      • Travel Tech
      • Tourism
      • Travel Agents
    • FEATURES
      • Partner articles
        • Airlines / Airports
        • Car Rental
        • Conferences
        • Cruising (Ocean)
        • Cruising (River)
        • Destination Management (DMC)
        • GDS / CRS
        • Hotels & Resorts
        • Hotel Management Company
        • Hotel Technology
        • HR / Appointments
        • Insurance
        • Meetings, Incentives, Conferencing, Exhibitions (MICE)
        • Travel Agents (all)
        • Travel Technology
        • Tourism Boards
      • Interviews
      • Industry appointments
      • Travel Bloggers
      • Podcasts – Features
      • Mergers & Acquisition
        • Buyers/Investors wanted
        • Business for sale
        • News
  • EVENTS
    • Thirsty Thursday
      • RSVP Portal
    • Photos
    • Videos
    • Webinars
    • Competitions
    • Conferences
  • JOBS
    • Search for Jobs
    • Post a Job
  • TRAVEL GUIDES
    • Destination NaJomtien BanAmphur BangSaray *NEW*
    • จุดหมายปลายทาง นาจอมเทียน หาดบ้านอำเภอ บางเสร่ *NEW*
    • South Australia Reward Wonders *NEW*
    • Ponant Yacht Cruises and Expeditions
    • Encore Tickets (Chinese Guide)
    • Affordable Luxury in Thailand by Centara Hotels
    • Rising Above the Oridinary by Conrad Bangkok
    • The Best of Thailand
  • IWTA
    • Who is IWTA
    • Meet our featured leaders
    • Nominate Someone
    • Nominate yourself