Travellanda, the global bedbank, has reported a sharp increase in its Australian sales and plans to ramp up is operations in the country.
In the most recent fiscal year ending 31 March 2017, the company revealed that its Australian hotel revenues more than doubled (+101% year-on-year). Travellanda said this was due to the large number of new clients it secured in the last 12 months. The number of bookings generated from the Australian travel agencies increased 60% in the fiscal year.
“There are many factors involved in the growth of Australian sales. Partly because of the general increase in new clients in Australia, partly due to the fantastic supply we have,” said Pete Henton, Travellanda’s sales & business development manager for Australia.
“But also, a large part is down to our improved XML connectivity. Partners using our XML feed [have] risen substantially. This has directly impacted the growth of sales because we are able to manage much larger volume searches and bookings through our system.”
Sydney and Melbourne were the most popular Australian destinations, according to Travellanda, accounting for 70% of sales in the country.
And the company will continue to expand in Australia, both in the inbound and outbound sector. Travellanda will be exhibiting at the Travel Industry Exhibition & Conference (TIEC) for the first time next month. It plans to use this event to sign agreements with “large B2B and B2C players”.
“We are very excited to be exhibiting at TIEC this year. Our team has been greatly improving our product range, and we are confident we will be able to provide valuable partnerships to Australian OTAs, travel agents, wholesalers and airlines,” Henton concluded.