Traveller Made, an international network of luxury travel designers, hosted a virtual Essence of Luxury Travel 2020 Show at the end of March. It was the first-ever global luxury travel event of its kind, facilitating nearly 10,500 virtual travel meetings to take place despite the COVID-19 crisis.
Originally scheduled to take place in Marbella, the show’s format was changed to enable 420 members and partners from leading luxury travel players such as Aman Resorts, Oetker Collection, Cheval-Blanc, One and Only Resorts, The Peninsula Hotels, Belmond, Aqua Expeditions, Titilaka and SANGHA Retreat by OCTAVE Institute to attend meetings from 23– 27 March 2020 with media and buyers.
The event is an annual one organised by the network and its best-in-class providers. Each year, the show brings together the flagship of the world’s luxury travel to discuss synergies and bridges between major players in the luxury industry.
Quentin Desurmont, president of Traveller Made said: “The travel industry is in crisis right now and so while we took the sensible decision to postpone our main event until next year, the virtual platform allowed us to engage with our trade partners and bring the community together. This unprecedented and agile approach in the sector has made it possible to bring together an impressive number of meetings.”