Representative ImageTraveloka's recent data analysis across five Southeast Asian markets highlights a significant trend: travellers are increasingly booking trips on double-digit dates, such as 11/11 and 12/12, even when no promotional sales are running. From March to December 2025, the platform observed a 20% rise in traffic and a 25% increase in transactions on these dates compared to others.
This phenomenon, rooted in the popularity of China's Singles Day, has led Traveloka to adapt its marketing strategy. The company plans to introduce more frequent, smaller sales on these dates in 2026. Alex Jung, Head of Marketing at Traveloka, stated, “Our users have shown that they want to plan their journeys around these numerically-significant days and we want to show up when they do.”
The data also reveals that during the early months of 2026, East Asia remains a top destination for Southeast Asian travellers, with significant interest in Japan, Taiwan, and Mainland China. Singapore's travel demand expanded to include South Korea, the US, Australia, and the UK during March's 33 sale.
Looking ahead, Traveloka's 55 EPIC Sale, running from 4 to 8 May 2026, is set to offer discounts of up to 80% on flights, accommodations, and attractions. This sale is a direct response to the observed booking behaviours, aiming to maximise value for consumers
This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.
